Lampo

On-page SEO

On-page SEO is all about your content, including which keywords you target and where you place them. The goal is to provide quality, helpful content. In addition, we'll work to make sure your users and search engines alike can understand it while also ensuring that you provide a good user experience. Whether you need help creating content or just making what you already have more effective, we can help.

As the name implies, on-page SEO is implemented directly on your website.

While the greater goal of all your SEO efforts is to improve your position in the search results and to increase organic search traffic (non-paid search results), on-page SEO is going to be executed on your website and will be visible to your viewers. Therefore, we also need to provide a good user experience.

There are several components to address here that are crucial to improving your rankings in the search results :

High-Quality Content

Nothing is more important than producing high-quality content. Ask yourself these questions when evaluating or updating your website:
- is the content useful to the audience you're trying to attract?
- is the content original or could someone find the same or better somewhere else?
- well-written and structured in a logical order with appropriate heading tags (H1, H2, H3, ...)

Compelling Title Tag & Meta Description

The Title Tag is a key HTML element that indicates to search engines what your site is all about.

And although meta descriptions themselves are not a ranking factor, they can definitely help with your click rate which is a ranking factor. Search terms will appear in bold font of the meta descriptions in the search results.

This chrome extension from Detailed makes it really easy to check meta descriptions and title tags.

Keywords

It is crucial to use relevant keywords in your content, title tags and meta descriptions (but not too much or you could be penalized!). The success of keyword research lies behind not only knowing what people are searching for but their search intent, as well. It's a good idea to always plug your keywords into a search engine (on a desktop and a mobile) to see what results come up. It isn't always what you would expect.

Link Your Content

Internal linking is not just an SEO tactic; it's a comprehensive strategy that benefits both your website's user experience and its performance in search engine results. By thoughtfully implementing internal links, you're essentially weaving a network within your site that can lead to improved user engagement, better site structure, and ultimately, higher rankings in search engine results.

Mobile Friendliness

More searches are performed on mobile devices than on desktops in most areas so it is critical that your website is mobile friendly and has responsive design (ensuring that a website renders well and is user friendly regardless of screen size or resolution). It's understandable that mobile friendliness is a ranking factor.

Fast Page Speed

It has been shown time and time again that faster loading pages generally rank better than slow ones and besides, we know that Google's Core Web Vitals initiative is a ranking factor. Optimize your images & code and use a CDN if necessary.

Here is a great site to test your page speed.

But what does user experience
have to do with
better search result rankings?

There are actually several ways that user experience and search results are connected.
To name just a few:

The goal of a search engine is to provide the best results for any given search. The search engine that does this the best will have the most users. Search engines make money by selling ads. Advertisers want to be on popular sites that provide a good experience. The more of those there are, the higher the earnings for the search engine.

It is advised to always use descriptive tags (ALT tag) for all images on your website. Not only does this help site-impaired users (who rely on special browsers to read these descriptive tags) in order to know what the image is of but these tags are also how search engines can "see" what an image on a website is.

Logical, user-friendly URLs and internal linking make it easier for your users to navigate around your site but they also provide clear information to search engines about what your site is about and its layout.

There are several metrics that search engines use to gauge what users think of your website such as click-through rate (CTR), bounce rate, time on page and pages per session. Needless to say that if users find your site to be frustrating, it will be clearly indicated by these metrics.