SEO Stockholm

Looking to boost your visibilty in Stockholm and connect with your local target group?
Our SEO Stockholm service is everything you need to give you the advantage.

Request A Free Website Audit

SEO Stockholm is your secret weapon.

Given that Stockholm has the largest population of any city in Sweden, there is a lot to gain if you can make your business visible in the millions of search queries that are made there every single day. And that is, in essence, the whole point of search engine optimization: to make sure your website appears as high as possible in the search results of every relevant search query.


For example, we all know how popular burger restaurants are in Stockholm. There is one on almost every major street (not that I'm complaining  😉). If you have a burger restaurant called Bob's Burgers then it will be quite easy to rank #1 on Google for the search query "bob's burgers". But with the power of a good SEO strategy you could also rank well for hundreds or thousands of other search queries such as "hamburgare stockholm", "burgare östermalm", "burgers  stockholm" or "bra lunch stockholm" just to name a few. As you can see, SEO is an incredibly cost-effective and powerful way to increase your brand recognition and skyrocket your revenue.


At Lampo, we live and work in Stockholm and understand the pulse of Stockholm's digital landscape and what you need to thrive in it. With a unique blend of hands on expertise and personalized service, we offer comprehensive SEO solutions that are tailored for local businesses who are looking to make a significant impact online.


Our optimization services, including on-page SEO, off-page SEO, technical SEO, local SEO and content creation, are all designed to increase your online presence, help your target group to find you and to drive tangible results to your business.

A view of the Stockholm skyline with its lovely fooftops on a cloudy day.

Why choose Lampo to be your SEO agency?

  • 1. Personalized SEO Service

    At Lampo, you're not just another client. 

    We take pride in our work and we ensure unmatched attention to detail and accountabilty with results that speak for themselves. 

  • 2. Focused Expertise and Efficiency

    As SEO specialists, we eat, sleep and breathe search engine optimization! We do not split our focus into 3 or 4 other services. We do SEO (and in particular, local / Stockholm SEO) and we do not cut corners. 

    Although we work quite fast, it's no exaggeration to say that the results from SEO optimizations usually come quite slowly. To win at SEO and reap all the benefits it can offer, you need to be prepared for a slow game.

  • 3. Transparency and Honesty

    We believe in building partnerships based on openness. It isn't lost on us that we are providing a service to our clients. So, from the initial audit to the monthly report, every step is taken with complete transparency, keeping you not only informed but also involved in the process. 

    There is no owners manual for Google so we will not claim that we have all of the answers (and you shouldn't trust anyone who says they do). In the end there can only be one #1 for any given search query. However, we will follow the best practices as well as our own experience to provide the best results we can. We are always looking to improve so if something is not working as hoped, then we will adjust our strategy as necessary. 

  • 4. Cost-Effective

    You get more service for less money with Lampo. How do we do it? That is a fair question and the answer is quite simple. By design, Lampo is a small agency. We see it as a win-win: by choosing to be streamlined, we can offer more and charge less. 

Get more and pay less with our Stockholm SEO specialist service


While other agencies charge extra for these SEO services, we include them. Our goal is to provide you with the best strategy possible to be seen in Stockholm search results, so why charge extra for services that you need? In addition to our core SEO services, we also include:

We go the extra mile for our clients.

Local keyword research

Google Business Profile optimization

Content planning using local keywords

Integrate structured language

Acquire local backlinks

Ensure mobile friendliness

Initiate a plan for customer reviews

Track local competitors

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Of course our SEO Stockholm service includes our core services.

The 3 major search engine optimizations:

On-page SEO is all about your content, including which keywords you target and where you place them. The goal is to provide quality, helpful content. In addition, we'll work to make sure your users and search engines alike can understand it while also ensuring that you provide a good user experience. Whether you need help creating content or just making what you already have more effective, we can help.


As the name implies, on-page SEO is implemented directly on your website. While the greater goal of all your SEO efforts is to improve your position in the search results and to increase organic search traffic (non-paid search results), on-page SEO is going to be executed on your website and will be visible to your viewers. Therefore, we also need to provide a good user experience.


There are several components to address here that are crucial to improving your rankings in the search results : 

  • high quality content
  • compelling title tag and meta description
  • the right keywords and search intent
  • efficient internal linking
  • responsive design / mobile friendliness 
  • fast page speed 

Off-page SEO is as crucial as it is difficult to execute. The difficulty lies in the fact that you have much less control over it, as compared to the other areas of SEO. With off-page SEO, we take a step away from the website and focus on letting search engines know that our site is trustworthy and an authority.


Remember, a search engine's success is determined primarily by providing users with the best possible answer to their search query. Easy enough, right? With on-page optimization we let search engines know that we are relevant for a given search query, but what then? Aren't potentially millions of other pages relevant also? Yes, therefore we set ourselves apart by focusing on these factors:

  • Backlinks and referring domains 
  • Positive reviews and mentions 
  • Social media  

These are numerous technical optimizations that are made behind the scenes, so to speak, and without these all of the efforts put into on-page and off-page SEO will be made in vain.


It doesn't matter how spot on your keyword research is or just how wonderful your site is if a search engine cannot crawl and index it. It's the meta equivalent of "If a Tree Falls in the Forest, and There’s No One Around to Hear It, Does It Make a Sound?" Here's where technical SEO comes into play.


The optimizations here are all taking place in the background so your site can be in the spotlight. Some of the most important ones are: 

  • make sure your site is indexable 
  • no url errors or broken links 
  • proper canonical tags
  • logical site structure using the proper heading tags 
  • mobile friendliness
  • fast page speed 
  • set up structured data

We do local SEO for Stockholm

If you have a brick and mortar local business in Stockholm it is crucial to have a strong local SEO strategy. Nearly everyone begins their search for a product or service with an online search and naturally you want to ensure that you are at the top of those local search results, such as Google Maps, to reap the full benefit.


The correlation between a local search for a product or service and an action such as a purchase or a booking is extremely high. More than any other search queries, local searches have the highest conversion rates. When someone searches for "pizza Hornstull" or "dentist Vasastan Stockholm" they are most likely prepared to take the following action of buying a product or visiting a location. Therefore, appearing at the top of the search results can have a very drastic impact on your sales totals. 


All of the other actions from on-page, off-page and technical SEO apply here too but there are also several other actions you'll need to complete in order to improve your rankings in the local Stockholm search results.

Request a free website audit

Also included for maximum search visibility:

  • Google Business Profile (GBP) optimization

    A smart local SEO strategy will include claiming all your relevant business listings (also called citations), but the most important one is your GBP listing. Be sure to:


    • add all relevant information so your profile is complete 
    • ensure all of your information (especially name, address, business hours, phone number) is accurate 
    • optimize using local keywords such as "Stockholm", "Gamla Stan", "Plattan", etc 
    • upload lots of good photos and optimize them 

  • Track your local competition

    One way to go about building your local Stockholm SEO plan is to track your competitors and see what is working for them.  You know you need to use local keywords and put them in key places like your meta description, title tag, heading tags and GBP listing: Which ones are they using? What gaps do you see in their strategy that you can use to your advantage? 

  • Local keyword research

    It is crucial to use relevant local keywords in your content, title tags and meta descriptions (but not too much or you could be penalized!). The success of keyword research lies behind not only knowing what people are searching for but their intent, as well. It's a good idea to always plug your keywords into a search engine (on a desktop and a mobile) to see what results come up. It isn't always what you would expect.

  • Content planning using local keywords

    Great! So now you have your local keywords and you are using them in your GBP listing, title tag on your home page, meta description and some heading tags. What else can you do with them? Write a informative and helpful blog post using them! We will help you come up with an idea for an article and optimize it in order to get the most benefit from it.

  • Integrate structured language

    Structured data, also called schema markup, is code used by search engines and it is very important in helping them to not only understand your content but also to display it. Special features in the search results like rich snippets and knowledge panels are made possible by structured data.

  • Acquire local backlinks

    Backlinks (links from another website that link out to your website) are a powerful ranking factor that act as a vote for your website. Backlinks from local sources aid in your Stockholm SEO strategy. A good way to obtain them (and improve brand awareness at the same time) is to participate in local events and organizations. Another way is to encourage business reviews with a link back to your site. 

  • Initiate a plan for customer reviews

    Customer reviews are very powerful at building customer trust. You want to encourage them and even feature them on your website. 


    In addition, you should always respond to them no matter if they are positive or negative. Anyone can have a bad day and everyone understands that less than ideal experiences are going to happen. But a sincere response can go a long way in negating a negative review.


  • Ensure mobile friendliness

    More and more often search queries are made on mobile phones instead of a desktop computer. But in terms of local searches, more are made while on the go using a mobile device. What do you need to do to take advantage of this opportunity? 

    • Make sure you use responsive design when building your website. 
    • Make sure your navigation, buttons, text size, etc... are just as useable on a small screen.  
    • Optimize images for fast loading speeds.

Jason from Lampo SEO Stockholm

Hi, I'm Jason.

I'm originally from the U.S. but happy to call Stockholm home now. I've spent most of my life running restaurants and using big data to drive decisions.


A few years ago, I fell in love with SEO and started working with it to great success. I am surprised more businesses (especially small businesses!) don't use it. It truly is a powerful tool to help level the playing field against bigger competition.



I would love to know more about your business and situation and together draft a strategy to help you achieve your goals.

Let's connect!

How Our SEO Partnership Works:

Contact us

Contact us by phone, email, or via the contact form to request a free website audit.

Website audit

We will perform a basic audit of your website for free. This will help both of us understand where your site currently stands in terms of its SEO and SERP rankings. Afterwards, we'll provide you with the results as well as a customized checklist of some basic actions you can take to increase your site's visibility and rankings.

Start-up meeting

We will meet in order to  learn more about your business, your audience and your goals

Strategy Suggestion

A more thorough audit is then completed which includes an analysis of your competition and we will draft a tailor made strategy for your online success.

Strategy implementation

Implement strategy straight away

Analysis and reporting

Make adjustments as necessary and provide monthly reports

Popular Questions

Got a question? We’re here to help.

  • As SEO specialists, what services does Lampo offer?

    Lampo specializes in a full range of SEO services tailored for the Stockholm market, all designed to help your website rank higher and generate more search traffic. We can help with:  

    • on-page SEO (keyword analysis, effective keyword placement, user experience) 
    • off-page SEO (primarily in the form of link building) 
    • technical SEO (correcting a whole host of technical errors, implementing structured data) 
    • local SEO (GBP, local search keywords/content, analyze competitors)
    • content creation (optimized content that will rank based on search volume, keyword difficulty and estimated potential traffic)

  • Who can benefit from Lampo's SEO services?

    Our services are designed for any local B2B businesses in Stockholm looking to enhance their online visibility, attract more organic traffic and achieve higher conversions. 

  • How does you measure the success of your SEO strategies?

    The success of an SEO campaign is measured by the goal that was originally laid out. In general, the goals are improvements in search rankings, increases in organic traffic and/ or a boost in client conversions. 

  • Is your site audit really free?

    Yes, absolutely! We will perform a basic audit of your website for free. This will help both of us understand where your site currently stands in terms of its SEO and SERP rankings. We'll also provide you with a customized checklist of some basic actions you can take to increase your site's visibility and ranking. Should you decide to work with us, then we will perform a much deeper audit as well as analyze your competitor's sites and SEO.  

  • How long does it take for SEO to work?

    SEO is a slow game and, in fact, usually takes 3-6 months or more for results. It isn't advertising after all. 


    It takes time to build a strategy and implement it, time for Google (for example) to process any changes made and index them into the search results, time for those changes to be acted upon in the search results, time to analyze how effective the strategy is working, etc... And this process can and probably will repeat. 


    Most likely, at least some of your competitors are also using an SEO strategy so the process must be on-going if you want to achieve and remain high in the search results.

  • Why should I choose Lampo?

    What sets us apart from other SEO specialists isn't just about the methods I use. I should think that most other agencies know most of the tricks I know, do thorough website audits, conduct proper competitor analysis etc... I think that what sets me apart is the lengths I will go to really understand your business, your audience and your goals. After all, a doctor who takes the time to actually listen to a patient and ask questions will have an advantage over one who just reads their chart.


    Having that approach and gaining that knowledge can make many of the SEO practices infinitely more effective.

Contact us any time

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